2024-11-14
JCB Co., Ltd. (Headquarters: Minato Ward, Tokyo; President and Chief Executive Officer: Ichiro Hamakawa; JCB) and Nowcast, Inc. (Headquarters: Chiyoda Ward, Tokyo; President and Representative Director: Ryota Hayashi; Nowcast) have collaborated to release "JCB Consumption NOW" - an innovative service that provides consumption statistics using big data from credit card holders' payments and characteristics.
Co-developed and powered by JCB and Nowcast, Japan's only international payment brand and the Japanese forerunner in big data analytics, "JCB Consumption Now" is the cutting-edge index for tracking today's consumption activities.
The payment information and characteristics of JCB members who have permitted disclosure are adjusted to protect individual identity and published as consumption statistics on the JCB Consumption NOW website. JCB Consumption NOW provides 6 types of consumption index including E-Commerce from release.
(1) Multifacted Analysis
Indexes are developed using information from actual credit card settlements, allowing consumption trends to be traced like never before - by both industry and by forms of sales.
(2) Responsiveness
Our data is distributed in only 15 business days after collection, phenomenally improving the responsiveness of consumption indexes, compared to other survey-based statistics.
(3) Protection of Personal Information
Personal information used in the service will be limited to cardholders who have given permission for the service to provide statistical data to a third party. The data is modified so to secure personal information of cardholders.
Previously, the reality of consumption activities were difficult to measure and identify. That changes today, with JCB Consumption NOW. JCB Consumption NOW is forecasted to boost analytical accuracy and speed up productivity for many professionals: including marketing specialists and strategy planners for retailers, security analysts and other experts involved in financial decision making.
Consumption accounts for over 60% of all economic activities. The service is also highly recommended for governmental bodies and administrative organizations for policy making and other uses.
See Data